.png)
Manifest
Libérons les données des écrans
I liberate data visualization from screens to transform them into large-format works of art, ready to be admired and to inform in a unique way.
.png)
At Wake Up Dataviz, we believe that data should not simply be displayed, but should be told and enhanced to reveal its value and capture the interest of audiences.
Martha
My goal is to highlight the work
of these professionals
who manage to inform through data in an innovative, sensitive way
and engaging.
Whether they are data designers,
data analysts, data journalists, researchers, or data artists,
data visualization creators put
design at the service of data to have the greatest possible impact on their audience.
GIVE LIFE BACK
AUX DATA
THE DATA MOMENT IS NOW
With the rise of Big Data and the rapid evolution of digital technologies, data visualization is becoming the best way to communicate our organizations' data. While public and private organizations now recognize the importance of data visualization, most of them still favor technical profiles. However, these new practices require recruiting and training experts capable not only of processing and analyzing data but, above all, of presenting and communicating it in an understandable way, making it a true information tool.
Exhibitions created
2025
Laval
2023/24
Paris
2022
Nantes
2022
Nantes
Des points, des lignes ...
2021
Nantes
Talks / Masterclass
Romandie Day
geoinformation
Solo
2025
Lausanne
W School
Solo
2023
Paris
Paris Region Institute
Solo
2023
Paris
National Sports Institute
Solo
2022
Paris
DGFIP - DTNUM
Solo
2022
Video conferencing
Meetup Toulouse Dataviz
Solo
2022
Toulouse
WEB2DAY
Duo
2022
Nantes
Data & AI Show
Duo
2022
Nantes
Dataviz Paris Meetup
Solo
2020
Video conferencing
Press & Interviews
Science news magazine
2024
Newsletter on the creativity of museums and exhibition spaces
2023
Bi-weekly newsletter at the intersection of data, design, and storytelling
2022
Price
Dataviz
Competition
by The Data Lab Community,
Edinburgh
2023
Organic
Welcome to this site
dedicated to art and science
Data visualization!
Behind this project, Marthe Viallet, an exhibition curator specializing in data visualization and former data designer, shares her passion and expertise to enhance information through exhibitions and conferences that she wants to be lively and insightful.
Trained in public law and having started in 2008 in the budget department of the Musée du Quai Branly , Marthe gradually moved towards her passion for graphic design and data visualization.
Since 2020, after a rich experience as a data designer in a business intelligence firm , Marthe has dedicated herself to creating bespoke exhibitions, collaborating with prestigious institutions, companies, and festivals. A pioneering approach.
It is committed to transforming organizations' raw data into visual works that not only inform but captivate and engage audiences.
This website offers a glimpse into the work of data valorization that the organization undertakes, combining aesthetics, rigor, and education. Whether through exhibitions or conferences, its mission is to make data accessible, engaging, and meaningful.
.png)
And thus join the movement
data release
Pause during the hanging of a 4-meter-long data visualization created by Florian Melki and designed by Marthe Viallet.
.png)
MY STORY
Having graduated with a Master's degree in public finance law, I joined the budget department of the Musée du Quai Branly - Jacques Chirac in 2008 for a period of five years.
During this period, I developed a passion for museography and visual presentation.
That's where I started to get interested in computer graphics and data visualization, building the first dashboards for the museum, which had opened in 2006.
QUAI BRANLY MUSEUM
2008-2014
In 2015, I trained in data visualization and, in parallel, I joined a firm specializing in market intelligence as a data designer, then head of the data design department.
I create the artistic direction for stakeholder mapping, data visualizations, and maps, printed in poster format, which are offered to decision-makers in major French companies (industry, construction, healthcare). My mission: to support decision-making in complex environments.
CONSULTING FIRM
2015-2020
During lockdown, I met Florian Melki, a data analyst with a similar artistic flair to my own. We observed an explosion of high-quality data visualizations on Instagram and X. These graphics, while incredible, were often difficult to read due to the size of our phones.
That's where I had the idea with him to take these wonders off the screens and exhibit them in large format, strongly inspired by my background in the museum world.
I then created this concept of exclusively themed exhibitions
of data visualizations.
INDEPENDENT
2021-2024
MY STORY
Having graduated with a Master's degree in public finance law, I joined the budget department of the Musée du Quai Branly - Jacques Chirac in 2008 for a period of five years.
During this period, I developed a passion for museography and visual presentation.
That's where I started to get interested in computer graphics and data visualization, building the first dashboards for the museum, which had opened in 2006.
QUAI BRANLY MUSEUM
2008-2014
In 2015, I trained in data visualization and, in parallel, I joined a firm specializing in market intelligence as a data designer, then head of the data design department.
I create the artistic direction for stakeholder mapping, data visualizations, and maps, printed in poster format, which are offered to decision-makers in major French companies (industry, construction, healthcare). My mission: to support decision-making in complex environments.
CONSULTING FIRM
2015-2020
During lockdown, I met Florian Melki, a data analyst with a similar artistic flair to my own. We observed an explosion of high-quality data visualizations on Instagram and X. These graphics, while incredible, were often difficult to read due to the size of our phones.
That's where I had the idea with him to take these wonders off the screens and exhibit them in large format, strongly inspired by my background in the museum world.
I then created this concept of exclusively themed exhibitions
of data visualizations.
INDEPENDENT
2021-2024
01
TRAJECTORIES
2024-23
02
POINTS AND LINES
2022
03
EMERGENCY VIZIONS
2022
04
POINTS, LINES...
2021
INSEP
National Sports Institute
PARIS
Palais des Congrès de Paris and INSEP
SPORT
ECSS, International Congress in Sports Sciences
DATA AND AI EXHIBITION
Annual trade fair
NANTES
Nantes Convention Centre
NETWORK MAPPING
Network visualization, Nantes Digital Week
EDNA, AUDENCIA, NANTES UNIV., ...
Datarama, Nantes Digital Week
NANTES
Mediacampus, Audencia SciencesCom
SOCIAL AND ENVIRONMENTAL CRISIS
Datarama, Nantes Digital Week
EDNA, AUDENCIA, NANTES UNIV, ...
Datarama, Nantes Digital Week
NANTES
Mediacampus, Audencia SciencesCom
NETWORK MAPPING
Network visualization
EXHIBITION CURATOR'S OFFICE
CONFERENCES & ENTERTAINMENT
_____2023
BY OMER PESQUER
Muzeodrome, a newsletter about the creativity of museums and exhibition spaces
_____2022
BY EVELINA JUDEIKYTE
Behind the scenes of a rare dataviz exhibition
The Plot is a bi-weekly newsletter at the intersection of data, design, and storytelling.
_____2023
2nd PLACE
Galaxy of Voices by Florian Melki & Marthe Viallet
Data Visualization Competition proposed by The Data Lab Community on the theme "Community"
Interviews & Awards
_____2024
MEETUP DATAVIZ PARIS
Co-organizer with E. Judeikytė
_____2023
W SCHOOL
Masterclass and Workshop
PARIS REGION INSTITUTE
Animation of a bias
_____2022
DTNUM - DGFIP
Data design and data journalism
INSEP
How can we think of data visualization as a tool for mediation?
WEB2DAY
Data and design: who will have the last word?
DATA FAIR
Data and design: who will have the last word?
MEETUP TOULOUSE DATAVIZ
Wake up dataviz
Conferences
_____2024
TRAJECTORIES
INSEP (National Institute of Sport,...)
On the road, more info to come
_____2023
TRAJECTORIES
INSEP (National Institute of Sport,...)
Paris Convention Center
_____2022
POINTS AND LINES
Data Fair
Nantes Convention Centre
EMERGENCY VIZIONS
Nantes Atlantique School of Design, Audencia, University of Nantes
Datarama, Mediacampus, Nantes
_____2021
POINTS AND LINES
AND MEN
EDNA, Audencia, Univ. from Nantes
Datarama, Mediacampus, Nantes
Exhibition curator
MEDIA
01
ARTICLE
2024
02
INTERVIEW
2023
03
INTERVIEW
2022
SCIENCE & LIFE
Special issue no. 313 April 2024
MUSEODROME
Newsletter on the creativity of museums and exhibition spaces
BY OMER PESQUER
Independent consultant for cultural organizations (museums, art centers, etc.)
THE PLOT
Newsletter at the intersection of data, design, and storytelling
BY EVELINA JUDEIKYTE
Expert in Data Storytelling & Data Design
01
MEETUP DATAVIZ PARIS
2024
CO-ORGANISATION
Rules & Anarchy
02
W SCHOOL
2023
MASTERCLASS & WORKSHOP
When art meets data
03
PARIS REGION INSTITUTE
2022
ROUND TABLE FACILITATION
When design illuminates data
04
DTNUM - DGFIP
2021
TRAINING CONFERENCE
Data design and data journalism
04
INSEP
2021
CONFERENCE
Thinking of data visualization as a mediation tool
04
WEB2DAY
2021
CONFERENCE WITH F. MELKI
Data and design: who will have the last word?
04
DATA FAIR
2021
CONFERENCE WITH F. MELKI
Data and design: who will have the last word?
04
MEETUP TOULOUSE
2021
CONFERENCE
Wake Up Dataviz - Making Data Speak